An exciting opportunity has arisen for a Mobile App Growth Specialist to join Funprime Technology at their offices in Islamabad.
About the role
This is a full-time, on-site position based in Sector I-11/3, Islamabad, suitable for candidates with at least one year of relevant experience.
Responsibilities
- Ad Campaign Management: Execute and refine Google Ads initiatives for mobile applications, maintaining a strict focus on CPI, CPA, ROI, and ROAS performance metrics.
- App Store Optimization: Direct ASO activities, including keyword research and managing app metadata within App Store Connect and Google Play Console.
- Retention and Engagement: Formulate email marketing strategies alongside user retention tactics to keep audiences engaged.
- Data Analysis: Monitor and analyse application growth, conversion figures, and overall performance using Google Sheets or Microsoft Excel.
Requirements
- Minimum of 1 year of experience in a similar growth role.
- Familiarity with conducting A/B tests, campaign refinements, and market competitor evaluations is advantageous.
- Capability to compile comprehensive app growth and performance evaluations is desirable.
