Jacked Nutrition Group is seeking a skilled and imaginative Brand & Content Manager to take charge of its brand positioning, creative outputs, content strategy, and overall messaging across both digital and physical touchpoints. The appointed professional will lead the creative department, handle influencer relationships, and craft compelling content strategies that support broader commercial goals.
About the role
This full-time, on-site position is based in D-12, Islamabad. The role requires an experienced leader capable of driving multi-channel creative strategies while maintaining a unified brand identity.
Responsibilities
- Formulate and implement content strategies and brand positioning across various digital channels.
- Direct content creation and scheduling for platforms including Instagram, TikTok, YouTube, and Facebook.
- Supervise the creative and content team to guarantee high quality and punctual output.
- Direct video productions, podcasts, creative campaigns, new product introductions, and brand narrative initiatives.
- Oversee strategic brand alliances, athlete relationships, PR activities, and influencer outreach.
- Ensure uniform visual presentation, brand tone, and communication across all channels.
- Track audience growth, reach, content metrics, and overall engagement using analytical tools.
- Partner closely with the Product, Retail Operations, Marketing, and E-commerce departments to meet business goals.
Requirements
- Bachelor's degree in Marketing, Media Studies, Mass Communication, Business Administration, or a related discipline.
- Between 5 and 8 years of applicable background in Digital Marketing, Creative Strategy, Content Marketing, or Brand Management.
- A minimum of 2 to 3 years serving in a leadership or managerial capacity.
- Demonstrated expertise in directing creative teams and building multi-platform content campaigns.
- Deep understanding of creative direction, narrative techniques, brand management, and social platforms.
- Background in managing video production, PR, partnerships, and influencer marketing campaigns.
- Exceptional leadership, project management, analytical, and communication skills.
- A robust portfolio displaying successful brand and content initiatives.
- Preferred: Prior experience within fitness, sports nutrition, FMCG, health, wellness, retail, e-commerce, or lifestyle sectors.
What is offered
Salary Range: PKR 150,000 – 200,000 per month (commensurate with experience).
