Jacked Nutrition Group is seeking an experienced and results-driven Head of Marketing to oversee the overarching marketing operations, covering brand management, performance marketing, digital expansion, content strategy, and e-commerce across its portfolio, including Farma Labs.
About the role
The successful candidate will design and implement comprehensive marketing initiatives, guide the internal marketing team, optimize campaign budgets, and drive quantified commercial expansion.
Responsibilities
- Formulate and implement the overarching marketing vision in harmony with corporate goals.
- Direct performance marketing initiatives across Meta, Google, TikTok, and additional digital channels.
- Supervise brand positioning, content creation, and social media channels.
- Enhance organic visibility, digital presence, and SEO.
- Boost e-commerce outcomes, focusing on Shopify conversion rates and client retention.
- Manage and mentor the marketing staff while coordinating with third-party agencies and creative vendors.
- Set performance KPIs, assess campaign results, and submit routine reports to executive leadership.
Requirements
- At least 5 years of pertinent marketing experience, including a minimum of 2 years in a senior management position.
- Proven track record in performance marketing delivering measurable ROAS and acquisition metrics.
- In-depth technical knowledge of Meta Ads Manager and Google Ads.
- Hands-on experience with Shopify platforms and e-commerce promotion.
- Solid understanding of brand oversight, content strategies, SEO, and digital channels.
- Demonstrated capability in leading teams, supervising financial allocations, and utilizing data to steer decisions.
- Must reside in or near Islamabad/Rawalpindi and be prepared for full-time, on-site working in D-12, Islamabad.
- Prior experience within FMCG, health, wellness, sports nutrition, or consumer products sectors is preferred.
What is offered
A competitive monthly salary ranging from PKR 200,000 to 400,000, commensurate with experience.
