PureLogics is seeking a performance-focused Meta Ads Expert to join its team on-site in Johar Town, Lahore. The successful candidate will possess practical expertise in B2B and high-value lead acquisition directed at clients in the United States.
Responsibilities
- Design, execute, and refine Meta Advertising initiatives across diverse sectors.
- Produce Sales Qualified Leads (SQLs) to strengthen the overall sales pipeline.
- Oversee demographic targeting, remarketing efforts, lookalike audiences, and ad creative experimentation.
- Set up Meta Pixel, Conversions API (CAPI), and offline conversion tracking via HubSpot.
- Enhance campaign results, manage lead acquisition expenses, and boost return on investment.
- Assess the quality of generated leads and maintain prompt communication with sales colleagues.
Requirements
- Minimum of three years of experience running B2B or high-ticket Meta Ads campaigns for lead generation.
- A track record showing previous advertising spend, cost per lead/SQL, and generated revenue or sales pipeline.
- Practical skills in integrating Meta Pixel, CAPI, and HubSpot platforms.
- Direct experience in marketing to US-based consumers or businesses is mandatory.
