Shopin Ecom, an e-commerce agency based in Rawalpindi, is seeking an experienced Meta Ads Specialist who excels at acquiring qualified leads for service-based agency clients.
About the role
This is a full-time, onsite position located at Saidpur Road, Rawalpindi. The working hours are 3:00 PM to 11:00 PM, Monday to Friday. The successful candidate will design, implement, and refine Meta Advertising campaigns tailored specifically for audiences in the USA and UAE.
Responsibilities
- Design, run, and fine-tune Meta Ads lead generation initiatives for agency clients.
- Manage campaign budgets, conduct performance testing, and scale successful advertising strategies.
- Maintain campaign efficiency by driving qualified lead volume while controlling the cost per lead.
- Utilize precise audience targeting, retargeting techniques, and conversion tracking mechanisms to maximize performance.
Requirements
- Demonstrated background in overseeing Meta Ads lead generation campaigns for agencies.
- Comprehensive knowledge of audience segmentation, retargeting tactics, conversion tracking, and advertising optimization on Meta platforms.
- Proven track record in campaign testing, budget management, and scaling techniques.
- Prior experience in executing successful lead generation efforts within the UAE market is highly desirable.
- A professional background in e-commerce or working with e-commerce agencies is considered an added benefit.
