OZI Publishing is seeking a results-oriented User Acquisition Manager to lead the growth of our non-gaming mobile applications. Based in Gulberg III, Lahore, the successful candidate will focus on executing paid marketing strategies, optimizing acquisition costs, and ensuring high-quality user growth.
Responsibilities
- Campaign Management: Plan and execute paid user acquisition campaigns across various platforms.
- Performance Optimization: Monitor and improve key metrics including CPI, CPA, and ROAS.
- Data Analysis: Evaluate campaign data to identify trends and scale successful strategies.
- Cross-functional Collaboration: Work closely with the product and creative teams to enhance overall campaign performance.
Requirements
- Experience: Between 2 to 4 years of proven experience in mobile app user acquisition.
- Technical Skills: Hands-on proficiency with Google Ads, Meta Ads, and TikTok Ads.
- Analytical Mindset: Strong analytical capabilities with a focus on performance-driven results.
- Availability: Ability to work from the Lahore office during the hours of 10:00 AM to 7:00 PM.
